Publication: Bergbahnen wohin? -2025
Not only until after the last winter season, it is clear: The euro-issue and the changing international market conditions make the alpine tourism of Switzerland facing new challenges. An organising institution, consisting of Seilbahnen Schweiz (SBS) and five mountain railway companies, decided to face these changing conditions together with grischconsulta.
With the project “Bergbahnen wohin? – 2025”, in two modules target groups and markets are examined in detail and concrete recommendations and solutions worked out.
The new trendreport about new guest segments, current motives and needs of the target groups, as well as on the topic of pricing can be ordered as of now at grischconsulta.